PRIVACY POLICY

Last updated: June 2026

Frames By Mail (“we,” “us,” “our”) values your privacy. This policy explains what personal information we collect on www.framesbymail.com (the “Site”), how we use it, how we share it, and the choices you have.

1. Information We Collect

We collect information to process orders, support your account, improve our services, and comply with law.

  • Order information: name, shipping address, billing address, email, phone number, order contents.
  • Payment information: cardholder name and payment method details. Payments are processed by our payment processor; we do not store raw card numbers or CVV.
  • Account information: email, password (stored in hashed form), order history, preferences.
  • Communications: customer service messages, product reviews, and survey responses.
  • Technical data: IP address, device and browser type, pages viewed, referring/exit pages, timestamps, approximate location, and interactions collected via cookies, pixels, and similar technologies.
  • Inference data: preferences or interests we may derive from browsing and purchase activity.

If you contact us by phone or email, we may keep a record of that communication.

2. Cookies, Analytics, and Advertising

We use cookies and similar technologies to operate the Site, analyze performance, and personalize content and ads.

  • Analytics: tools such as Google Analytics to understand Site usage.
  • Advertising/retargeting: platforms such as Meta (Facebook/Instagram), Google Ads, and similar partners to show relevant ads, including reminders about items left in your cart.
  • Essential cookies: needed for the Site to function (e.g., cart, checkout, security).

Your choices:

  • Browser controls: you can block or delete cookies in your browser settings.
  • Global Privacy Control (GPC): where required by law, we honor GPC signals as a request to opt out of “sale”/“sharing” or targeted advertising.
  • Google Analytics: you can opt out via Google’s add-on.
  • Ad preferences: adjust settings with Meta, Google, and other ad platforms you use.

3. How We Use Your Information

We use personal information to:

  • Provide the Site and our services, including custom framing and fulfillment.
  • Process and verify payments and prevent fraud.
  • Communicate about orders, deliveries, returns, and account security (e.g., password resets).
  • Provide customer support and respond to requests.
  • Send marketing emails or display ads if permitted by law and your preferences. You can unsubscribe at any time using the link in our emails.
  • Maintain security, debug, and improve the Site and our products.
  • Comply with legal obligations and enforce our terms.

4. Text Messaging (SMS)

If you opt in to SMS (e.g., order updates or account alerts), we use your number only to send those messages.

  • We do not sell, rent, or share your mobile numbers or SMS consent data with third parties or affiliates for their marketing.
  • Message frequency varies; message and data rates may apply.
  • You may opt out at any time by replying STOP. For help, reply HELP.

5. How We Share Information

We do not sell personal information for money. We share information with service providers and partners who help us run our business, such as:

  • Shipping carriers and logistics providers (to deliver orders).
  • Payment processors and fraud prevention providers.
  • Technology and communications platforms (to send emails, SMS, and push notifications; to host the Site; to provide analytics; to support customer service; and to serve advertising, where permitted).
  • Professional advisors, auditors, and law enforcement when required by law or to protect our rights.

Some states treat certain advertising or analytics activities as a “sale,” “sharing,” or “targeted advertising.” See Section 7 for how to opt out.

International customers (including Canada): Your information may be transferred to, stored, and processed in the United States (and other countries where our providers operate). By using the Site or placing an order, you consent to this transfer. For Canadian residents, we handle personal information in accordance with PIPEDA.

6. Data Retention

We keep personal information only as long as necessary for the purposes described in this policy, including:

  • Orders and accounting records: retained for legal, tax, and audit requirements.
  • Account data: retained while your account is active; deleted or de-identified after a reasonable period following closure, unless we must keep it longer for legal purposes.
  • Marketing data: retained until you unsubscribe or request deletion, or for a period consistent with applicable law.

7. Your Privacy Rights and Choices

Depending on your location (including certain U.S. states and Canada), you may have rights to:

  • Access: request a copy of the personal information we hold about you.
  • Correction: request that we correct inaccurate information.
  • Deletion: request that we delete your personal information.
  • Portability: request a copy of certain information in a portable format.
  • Opt out of targeted advertising/“sale”/“sharing”: request that we do not use or disclose personal information for targeted advertising or cross-context behavioral advertising.
  • Limit use of sensitive information: where applicable laws provide this right.

How to exercise your rights:

  • Submit a request using the contact methods in Section 10. We may need to verify your identity.
  • Authorized agents may submit requests where permitted by law, subject to verification.
  • You can unsubscribe from marketing emails via the link in any email. Transactional emails (e.g., order updates) will still be sent.
  • Global Privacy Control (GPC): When we detect a valid GPC signal, we will treat it as a request to opt out of “sale”/“sharing” or targeted advertising where required by law.

8. Data Security

We use administrative, technical, and physical safeguards designed to protect personal information, including HTTPS encryption in transit, access controls, and monitoring. No method of transmission or storage is 100% secure; please use strong, unique passwords for your account.

9. Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

10. Contact Us

To ask questions or exercise your privacy rights, contact us:

  • Address: Frames By Mail, P.O. Box 1701, Maryland Heights, MO 63043
  • Phone: (314) 344-3400
  • Email: [email protected]

11. Changes to This Policy

We may update this policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. If we make material changes, we will post the updated policy on this page and update the “Last updated” date above.